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Change society's view of seniors and act for their well-being

Seniors are our reason for being.
They are the reason we get up every morning.
They are the reason we are inspired and guide our daily actions.

Being " On Seniors' Side" also means committing ourselves beyond business to the well-being of seniors.
This commitment is the basis for the creation of our Foundation, financed by Damartex and its subsidiaries.
It reflects the close and sincere relationship we have with seniors and is the sign of a lasting commitment to the society of tomorrow.

The On Seniors' Side Foundation has chosen to focus on three areas identified as areas of action for the benefit of seniors:

  • Encourage the activity of seniors to improve their well-being
  • Helping seniors to get involved in society and encourage the intergenerational social link
  • Promote maintaining good health at home and support caregivers

This Foundation is yours.
You have the opportunity to get personally involved by supporting the projects that are important to you, by sponsoring them or by collaborating in the proposed actions.

I'm counting on you!

Patrick Seghin
Damartex Group

Director of the On Seniors' Side Foundation

"The On Seniors' Side Foundation makes sense. It generates real pride in belonging to a committed and responsible Group".

What is your mission within the Foundation?
My role is to manage the Foundation, i.e. to lead and facilitate the implementation of all the projects supported.

Why did you accept it?
After several years spent in textile purchasing, where I visited factories on the other side of the world, I realized that I was born on the right side of the planet.
I needed to bring a human and responsible dimension to my activity.
Personally, I feel a deep need for meaning, humanity and responsibility.
That's why I became CSR manager for the Group in 2015 and why I've been supporting the Foundation since its creation.
For me, On Seniors' Side Foundation is an extension of our business and I think it's a great way to motivate us, to make us proud, to search for meaning and to create synergy between us.

How are the Group's employees involved?
The On Seniors' Side Foundation is aimed at all Damartex employees in their diversity of cultures and professions.
It offers them the opportunity to invest in projects for the benefit of seniors and to maintain the benevolence, respect, empathy and passion that form the basis of our brands' values.

What role can they play within the On Seniors' Side Foundation?
They can submit projects, suggest support for certain associations, sponsor a project, make a financial contribution or provide skills sponsorship.
We also need correspondents in our Business Units.
All employees who want to write the history of the Foundation and work to (re)make seniors smile are welcome.

The Board of Directors

The Board of Directors of the Foundation consists of 9 members.

5 internal members of the Damartex group representing the Founders:

Patrick Seghin : CEO Damartex.
Joséphine Biernacki : Director of the ON SENIORS'SIDE Foundation & Chief Sustainable Officer Damartex.
Olivier Bourdrel : Treasurer of the Foundation.
David Hempfer : General Manager of Vitrine Magique.
Florence Notteboom : International Purchasing Manager.

And 4 qualified external members with expertise or experience in the senior or charity sector:

Marie Despature: Country manager at Muzéo and member of the Supervisory Board of Damartex and Somfy.
Anne-Marie Durocher: Founding president of the ALMA Nord Pas-De-Calais association against elder abuse, founding member and honorary president of the Société Septentrionale de Gérontologie Clinique.
Bérangère Penaud: Strategy consultant at Thomas More Partner.

Laurent Delemer : Director of the HPM group in charge of the geriatric sector.


The Board of Directors meets twice a year, with the aim of :

  • To ensure the execution of the Foundation's mission of the Foundation and the implementation of the program defined within the 3 axes,
  • Define the strategic choices and major orientations,
  • Vote on the budget and validate the accounts, affirm and carry the commitment and values of the Foundation.

The Steering Committee

The Steering Committee of the Foundation is made up of 7 members, including at least one correspondent per country, and the Director of the Foundation. The committee meets four times a year, and the correspondents aim to :

  • Review files submitted by employees,
  • Selecting projects that that meet the Foundation's values,
  • Accompanying sponsorss in their actions within the associations,
  • To be the privileged interlocutor employees who wish to get involved in the Foundation.